William Keller

Vice President, Research Analyst


Bill joined Northcoast Research in November 2013 as a member of the firm’s Consumer team. Since that time, he has leveraged his experience and knowledge to expand coverage into the Auto Parts Component sector. Prior to joining Northcoast Research, Bill was Portfolio Manager and Chief Investment Officer at Paradigm Wealth Management from 2009-2012, Senior Analyst at FTN Midwest Securities Corp. from 2006-2008, where he covered Discount, Closeout, and Auto Parts Retailers, and KeyBank Capital Markets from 2003-2006 as an Associate Analyst on the Specialty Retail team. Prior to becoming a sell-side equity analyst, Bill spent four years at Ford Motor Company at the Ohio Assembly Plant from 1996-2000, including two years as a Cost and Budget Analyst in the Controller’s Office, and two years as a Production Coordinator supervising the engine, underbody, and repair lines for the Nissan Quest/Mercury Villager minivan platform. Additionally, Bill spent one year in sales at a luxury marquee automotive dealership. Bill and his team have developed an extensive network of industry contacts to draw from, including Tier 2, 3 and 4 automotive supplier sales engineers and territory sales representatives, and retail automotive dealers.


Auto Parts & Components

American Axle Manufacturing Holdings, Inc. - AXL

BorgWarner Inc. - BWA

Delphi Automotive PLC - DLPH

Harman International Industries Inc. - HAR

Lear Corporation - LEA

Tenneco, Inc. - TEN

Visteon Corporation - VC

Contact Information

phone 216.468.6915 (direct)
mobile 440.666.9956
email bill.keller@northcoastresearch.com