Northcoast Research is an independent and unbiased investment research firm. Our research methodology, Northcoast Market Research (NMR), is the process that gives us our advantage in analyzing the companies and stocks we cover. It is built around a fundamental belief that the experience level of our analysts, the information we harvest from our vast network of sources, our own proprietary data and financial models along with our interpretation of how that information should impact a stock helps us add value to our clients’ investment process.
Northcoast analysts are respected industry specialists who leverage long standing relationships with key industry professionals to identify investment catalysts and inflection points in business trends. Our data mosaic of proprietary NMR is ultimately processed into detailed financial models, research reports and timely investment recommendations for our clients.
At Northcoast Research, our analysts are focused on developing unique and superior sources of real-time information that aid us in predicting business trends and future growth forecast for the companies and industries we cover and then using that information to create value for our customers by exploiting the gap between consensus expectations and reality. Northcoast Analysts are acculturated with moving beyond the corporate management team. They strive to develop a dialogue with relevant, important members of the operating teams within the company including operational managers. Further, our analysts seek out private company executives, competitors, suppliers, distributors, retired executives, legal experts and union representatives to generate additional unique and differentiated perspectives.
Our analysis combines the information received from our network of contacts with our own proprietary data sources to develop time-series data that helps identify inflection points. Our analysts have direct conversations with our contacts rather than relying on mail surveys. They do comprehensive price studies, monitor promotional activity and track competition with an emphasis on non-public competitors.
Given that we have so many non-traditional sources of information, our senior management meetings are often more productive, leading to additional insights that help build our research mosaic. We focus on company specific bottoms-up analysis, track near-term dynamics while also having a longer-term perspective. In short, we try to track all the relevant data sources for the companies and industries we follow with a focus on underutilized nontraditional sources.
The combination of our experience, relationships with our companies, vast networks of industry contacts and our proprietary data and financial models makes the Northcoast Market Research (NMR) process a value added source of information upon which our clients rely.